Shell enters its second decade of global lubricant leadership
Oct 20, 2017
Shell Lubricants has retained its global market leading position with 11% market share while it is on a strong growth path across the many markets that we operate in.
Shell Lubricants 11 years
Title: Shell Lubricants 11 years
Duration: 1:19 minutes
Description:
Shell Lubricants has been the #1 global lubricants supplier for 11 years in a row according to Kline & Company (2016). This was made possible by Shell's technology leadership, cutting-edge products, innovative and performance driven brands, partnerships with global automotive and industrial customers, and a world-class supply chain. Learn more about Shell Lubricants at www.shell.com/motorist/oils-lubricants.html
Shell Lubricants 11 years Transcript
[Background music plays]
Instrumental music
[Text Caption]
SHELL 11 YEARS NO.1
GLOBAL LUBRICANTS SUPPLIER
Source: Kline & Company 2016
[Video footage]
Shot of Woman in lab pouring chemicals
[Video footage]
Close-up shot of scientists wearing lab coats and safety glasses at work
[Text Caption over video]
A technology leader for over 70 years
[Video Footage]
Graphics of lubricant molecules
[Text Caption over video]
We manufacture lubricants from natural gas
[Video Footage]
Shell Helix Ultra 5W-40 graphics
[Video footage]
Graphics of Pennzoil Platinum PurePlus Technology with blue substance
[Video Footage]
Scientist in lab coats assessing Crystal car
[Video Footage]
Close up of Crystal Car mechanics
[Text Caption]
How's that for Innovation?
[Video Footage]
Man adds Shell Advance Ultra 10W-40 in his motorbike and rides off with friends
[Video Footage]
Motorbikes, and cars driving fast
[Text Caption over video]
Enhancing Protection, Efficiency and Performance Across 100+ Markets
[Video Footage]
4 wheel drive in high speed on rough terrain
[Text Caption over video]
Not convinced?
[Video Footage]
Close up of changing gears
[Text Caption over video]
Premium technology partner of BMW Motorsport
[Video Footage]
BMW Motorsports racecar on race track
[Text Caption over video]
Our innovative lubricants set records on various race tracks
[Video Footage]
Hyundai MotorSports racecar on dirt track
[Video Footage]
Sports car on race track
[Video Footage]
Motorbike on race track
[Video Footage]
Driver entering Shell Concept Car
[Text Caption over video]
Our Shell Concept Car runs on next-gen engine oil increasing fuel economy and reducing CO2
[Video Footage]
Shell Concept car on race track
[Video Footage]
Night view of Ferris Wheel
[Video Footage]
Timelapse of a City Skyline
[Text Caption over video]
Our lubricants can help in delivering a lower carbon future
[Video Footage]
Split screen of racing cars and industrial site
[Text Caption over video]
They are already having an impact on industry
[Video Footage]
Split screen power lines and power station
[Text Caption over video]
From Power
[Video Footage]
Power lines with power plant in background
[Text Caption over video]
And Mining
[Video Footage]
Mining site
[Text Caption over video]
To construction
[Video Footage]
Construction site, excavator in foreground
[Text Caption over video]
And Agriculture
[Video Footage]
Windmills
[Video Footage]
A man using a computer with his headphones
[Text Caption over video]
Our Technical Services save customers hundreds of millions of dollars
[Video Footage]
Men in hard hats
[Video Footage]
Men in hard hats checking machines
[Video Footage]
Wide shot of truck traveling on an empty road
[Video Footage]
Close up of man driving the truck
[Text Caption over video]
Customers are at the heart of our business
[Video Footage]
Truck driving on the highway
[Video Footage]
Sports car revving
[Video Footage]
Car driving in construction site
[Video Footage]
Shell Rotella T6, T5 Ultra, T5 Synthetic blend technology, T4 Triple Protection
[Text Caption over video]
We are proud of our great brands
[Video Footage]
Fast cuts of different Shell brands
[Video Footage]
Aerial shot of Industrial site
[Text Caption over video]
Delivered to customers by our world-class supply chain
[Video Footage]
Medium shot of guy driving vehicle in the industrial site
[Video Footage]
Close up of machines filling up oil in the Shell bottles and packaging it
Shell bottled products on factory lines
[Video Footage]
Groups of people around the world meeting each other
[Text Caption over video]
And a strong distributor network
[Video Footage]
Racers and team smiling at the race site
[Text Caption ]
Shell 11 years no. 1 Global Lubricants supplier
Source: Kline & Company 2016
[Video Footage]
Montage (4 way split screen) of vehicles, racers, industrial sites
[Text Caption over video]
Shell Lubricants
Together Anything is Possible
[Video Footage]
Shell Logo
Shell Lubricants has been recognised as the global market leader for the11th consecutive year, marking the start of two decades of undisputed industry leadership. This accolade was confirmed in the recently published Kline & Company’s 15th Edition ‘Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report. The report covers the sector in 2016.
Shell held its global market leading position with an 11% market share, in terms of volume– selling 4,400 kilotonnes of finished lubricants. This is equivalent to almost 5 billion litres of finished product. These sales were split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors.
Shell sells a wide variety of lubricants to meet customer needs across a range of applications including consumer motoring, heavy-duty transport, power generation and general engineering.
Huibert Vigeveno, Shell Global Commercial, Executive Vice President (including Shell Lubricants) said: “Shell Lubricants is on a strong growth path across the many markets that we operate in. We are making significant investments into our portfolio of brands, products and services as well to further develop our world class supply chain capabilities. We continue to evolve to meet the opportunities and challenges of a fast-paced business environment, while keeping a sharp focus on developing genuine alliances, developing customer-centric solutions and innovating through research and technology.’’
He further stated ‘’The recognition from Kline & Company signals that we are on the correct path and is a testament to the dedication of our 9,000 employees who are delivering excellent solutions to a diverse portfolio of customers across multiple industries.”
The report found that Shell Lubricants is the market leader in three of the16 individual markets covered in the report: Malaysia, United Kingdom and the United States. The company is also in the top three ranking in ten further markets: Argentina, Canada, China, Germany, Austria and Switzerland (DACH), Indonesia, Mexico, Philippines, Saudi Arabia, South Africa and Thailand.
To cater to the increased demand for lubricants driven by the automotive and industrial sector, Shell has invested in hundreds of millions of dollars in its supply chain and continuously on a journey to upgrade and grow its world class supply chain network. To date it has 40 lube oil blending plants, 5 base oil plants and 10 grease plants. To further align with market demand in Asia, Shell is opening a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, Singapore. This strategic move to integrate LOBP and GMP sites will enable the capacity expansion needed to support the expected demand growth in the region.
To find out more about Shell’s capabilities and leadership in lubricants, please see infographic and video.
Media Enquiry:
Frandy Chu, External Relations General Manager 2506 7127
You might also like
Car Maintenance Services
We offer you friendly service, a range of quality Shell fuels and convenience shopping with the advantage of loyalty programmes.
Shell Helix Ultra with PurePlus technology
Motor Oil Reimagined. The first synthetic motor oil designed from natural gas that gives you long lasting engine performance.