(Hong Kong, 18 November 2017) The Shell x i-dArt “Let’s Make the Future” campaign today hosted a ceremony to unveil campaign murals. The two murals, painted by i-dArt artist Mr. Mak Wai-hung (Mak Gor), represent public vision of an ideal future. At the ceremony, Shell also announced that the company is now launching a special selection of gifts from iBakery and i-dArt, which promote inclusive arts from artists with different abilities; spreading love and care in the community during the festive season.
Early this year, Shell, together with i-dArt under Tung Wah Group of Hospitals, launched the Shell x i-dArt “Let’s Make the Future” campaign: “Mak Gor Cheers You Up” photo competition and mural painting programme, collecting photos online from members of the public sharing their perceptions of an ideal future. i-dArt artist Mak Gor used selected photos as inspiration for his painted murals which are featured on Shell Select walls at the Shell Shatin Heights Station. With overwhelming response, countless participants have uploaded their photos to i-dArt’s Facebook page. Shell and Mak Gor chose the two most inspiring photos as the blueprint for Mak Gor to transform into murals with his inimitable style. Through art creation in the community, Shell and i-dArt hope to connect people with different abilities and foster understanding and inclusiveness between all kinds of people.
“Giving back to society and being a good neighbor are the core corporate values of Shell Hong Kong over the past century. This collaboration with i-dArt is very meaningful as it can broaden public understanding around the role of inclusive arts in our lives. At the same time, we would like to drive mutual appreciation through art creation in daily life. With a vast collection of intriguing photos, selecting just two was not an easy task. Mak Gor had a very unique interpretation of the two photographs, and his brush imbued each painting with its own personality. Everybody should stop by and enjoy these two beautiful murals!” said Ms. Anne YU, Retail General Manager of Shell Hong Kong Limited, at the ceremony.
To promote an integrated community with the public, Shell is now launching Christmas cookie tins, Honey Gingerbread Gift Packs and matcha cookies, the bestselling item from iBakery; as well as i-dArt’s colour pencils and notebooks, in Shell Select at Shell Shatin Heights Station, Shell Ma On Shan Station, and Shell Shatin City One Station. “By making iBakery and i-dArt products available in Shell Select at specified Shell stations, Shell wishes to encourage everyone to give support to those in need, by purchasing festive gifts for their families and friends. Together, let’s make the world a better place!” said Ms. Anne YU.
“My heartfelt gratitude to Shell for its support in promoting art from people with different abilities, so as to foster social inclusion. Art is a barrier-free common language. By developing community art projects and workshops, we can help support public attention around creating a barrier-free environment for people with different abilities. We encourage everyone to reflect on this subject and take part in sustainable community development that breaks down barriers. This art project with Shell definitely enhances the mutual understanding between people with different abilities. Please support iBakery and i-dArt at Shell Select to spread our love and care across society during this festive period,” said Mr. Joseph YUEN Hon-lam, Assistant Community Services Secretary (Rehabilitation Section) of Tung Wah Group of Hospitals.