Murals Unveiling Ceremony for Shell x i-dArt “Let’s Make the Future” Campaign
Nov 18, 2017
iBakery and i-dArt products arrive to Shell stations, promoting inclusiveness
Shell x i dArt 「共創未來」計劃：「Mak Gor同你加加油」
閱讀文字敘述
標題：Shell x i dArt 「共創未來」計劃：「Mak Gor同你加加油」
片長：3分12秒
描述：
今年初，蜆殼﹝Shell﹞與東華三院旗下「愛不同藝術」合作，推出蜆殼 X 愛不同藝術「共創未來」計劃：「Mak Gor同你加加油」活動，於網上公開收集大眾對理想未來的相片，並由Mak Gor將獲選照片於蜆殼沙田嶺油站便利店畫成壁畫。是次活動反應熱烈，上傳至「愛不同藝術」facebook專頁的相片多不勝數。Shell及Mak Gor從眾多照片中選出兩張最具啟發性的照片，並由Mak Gor經過多個月來運用生動有趣嘅筆觸於油站開拓創作空間，將兩張照片以壁畫將理想未來具體呈現，透過藝術連繫不同能力人士，促進彼此的了解及包容。
影片描述活動由開始至壁畫於蜆殼沙田嶺油站便利店完成的整個過程。
Title: Shell x i-dArt “Let’s Make the Future” campaign: “Mak Gor Cheers You Up” Photo Competition and Mural Painting Programme
Duration: 3 minute 12 seconds
Description:
Early this year, Shell, together with i-dArt under Tung Wah Group of Hospitals, has launched Shell x i-dArt “Let’s Make the Future” campaign: “Mak Gor Cheers You Up” photo competition and mural painting programme, collecting photos online from members of the public sharing their perceptions of an ideal future. i-dArt artist Mak Gor used selected photos as inspiration for his painted murals which are featured on Shell Select walls of the Shell Shatin Heights Station. With overwhelming response, countless participants have uploaded their photos to i-dArt’s Facebook page. Shell and Mak Gor had chosen the most inspiring two photos as the blueprint for Mak Gor to transform into murals with his inimitable style. Through art creation in the community, Shell and i-dArt hope to connect people with different abilities and foster understanding and inclusiveness between all kinds of people.
Video shows the whole progress of the campaign, from the beginning to the accomplishment of 2 murals in Shell Shatin Height Station.
(Hong Kong, 18 November 2017) The Shell x i-dArt “Let’s Make the Future” campaign today hosted a ceremony to unveil campaign murals. The two murals, painted by i-dArt artist Mr. Mak Wai-hung (Mak Gor), represent public vision of an ideal future. At the ceremony, Shell also announced that the company is now launching a special selection of gifts from iBakery and i-dArt, which promote inclusive arts from artists with different abilities; spreading love and care in the community during the festive season.
Early this year, Shell, together with i-dArt under Tung Wah Group of Hospitals, launched the Shell x i-dArt “Let’s Make the Future” campaign: “Mak Gor Cheers You Up” photo competition and mural painting programme, collecting photos online from members of the public sharing their perceptions of an ideal future. i-dArt artist Mak Gor used selected photos as inspiration for his painted murals which are featured on Shell Select walls at the Shell Shatin Heights Station. With overwhelming response, countless participants have uploaded their photos to i-dArt’s Facebook page. Shell and Mak Gor chose the two most inspiring photos as the blueprint for Mak Gor to transform into murals with his inimitable style. Through art creation in the community, Shell and i-dArt hope to connect people with different abilities and foster understanding and inclusiveness between all kinds of people.
“Giving back to society and being a good neighbor are the core corporate values of Shell Hong Kong over the past century. This collaboration with i-dArt is very meaningful as it can broaden public understanding around the role of inclusive arts in our lives. At the same time, we would like to drive mutual appreciation through art creation in daily life. With a vast collection of intriguing photos, selecting just two was not an easy task. Mak Gor had a very unique interpretation of the two photographs, and his brush imbued each painting with its own personality. Everybody should stop by and enjoy these two beautiful murals!” said Ms. Anne YU, Retail General Manager of Shell Hong Kong Limited, at the ceremony.
To promote an integrated community with the public, Shell is now launching Christmas cookie tins, Honey Gingerbread Gift Packs and matcha cookies, the bestselling item from iBakery; as well as i-dArt’s colour pencils and notebooks, in Shell Select at Shell Shatin Heights Station, Shell Ma On Shan Station, and Shell Shatin City One Station. “By making iBakery and i-dArt products available in Shell Select at specified Shell stations, Shell wishes to encourage everyone to give support to those in need, by purchasing festive gifts for their families and friends. Together, let’s make the world a better place!” said Ms. Anne YU.
“My heartfelt gratitude to Shell for its support in promoting art from people with different abilities, so as to foster social inclusion. Art is a barrier-free common language. By developing community art projects and workshops, we can help support public attention around creating a barrier-free environment for people with different abilities. We encourage everyone to reflect on this subject and take part in sustainable community development that breaks down barriers. This art project with Shell definitely enhances the mutual understanding between people with different abilities. Please support iBakery and i-dArt at Shell Select to spread our love and care across society during this festive period,” said Mr. Joseph YUEN Hon-lam, Assistant Community Services Secretary (Rehabilitation Section) of Tung Wah Group of Hospitals.
Mak Gor and his family in front of two murals painted by Mak Gor, representing an ideal future.
Group photo after Ms. Anne Yu (third left), Mr. Joseph Yuen (eighth left) and Mak Gor (fifth left) present Ring and her family, whose photo was selected as blueprint for a mural painting, with HK$500 Shell V-Power vouchers.
To promote an integrated society with love and hope during the festive season, Shell is now launching Christmas cookie tins, Honey Gingerbread Gift Packs and matcha cookies, the bestselling item from iBakery; as well as i-dArt’s colour pencils and notebooks, in Shell Select at Shell Shatin Heights Station, Shell Ma On Shan Station, and Shell Shatin City One Station.
About i-dArt
Art is a barrier-free common language. To appreciate beautiful things and to do creation freely are inborn abilities and rights of human beings. The focus of art appreciation should be on the power that the creators give to their creations and also their abilities, instead of their intelligence or physical ability. Holding such beliefs, i-dArt connects people with different abilities and explores more possibilities and creative spaces in the community. In addition, we encourage more people with different abilities to participate in art so as to promote social inclusion.
Facebook：i-dArtTWGHs
About iBakery
iBakery, established in July 2010, is a social enterprise under Tung Wah Group of Hospitals. It dedicates to train and employ people with disabilities while feeding Hong Kong with a healthy and delicious menu and bakery products. iBakery has its own baking factories, bakery, cookie shops, restaurant and snack kiosks. Currently there are 11 branches employing over 100 staff, amongst which more than half are people with disabilities. In recent years, iBakery's social mission and product quality have earned further recognition and support from the public and awarding organisations.
Website: http://ibakery.tungwahcsd.org
Media Enquiry:
Frandy Chu, General Manager – External Relations
Shell Hong Kong Limited
Tel: 2506 7127
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