Shell supports “Tribute to 70th Anniversary of Ferrari” to power excellence in driving performance

(Hong Kong – March 24, 2017) Shell, the official technical partner of Ferrari for over 60 years, shares the Italian sports car manufacturer’s commitment to performance and innovation, through the development of fuel oils and engine oils to power excellence in driving performance on the roads and race tracks. Marking Ferrari’s 70th anniversary this year, the Ferrari Owners’ Club of Hong Kong organised a “Tribute to 70th Anniversary of Ferrari” last Sunday (March 19) that saw a fleet of 70 Ferrari cars parading through a number of Hong Kong’s major landmarks to celebrate the jubilant occasion with the local community.

In support of the 70-km parade as an important partner of Ferrari, Shell provided an uninterrupted supply of power to the 70 Ferrari cars. From the marshalling area at AsiaWorld-Expo, the fleet set off in grand style, crossing the Tsing Ma Bridge and cruising through a number of Hong Kong’s major landmarks, including the International Commerce Centre, the International Finance Centre, and the Legislative Council Complex.

Committed to developing more efficient and higher-performance fuel oils and engine oils for the driving community, Shell has come up with V-Power Nitro+ Diesel that is 99% similar in composition to the diesel designed exclusively for Ferrari race cars, giving car drivers a taste of the thrill of F1 while driving on the roads. In addition, Shell V-Power Nitro+ Diesel contains a unique double action formula to effectively remove engine deposits and protect vital engine parts, instantly delivering more power to the wheels.

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Maggie Lam 
External Relations Manager  
2506 7341