Shell Hong Kong today proudly announced that the “Shell Nature Watch – Butterfly Explorer” initiative to increase public awareness of local butterfly diversity was named "Outstanding Green Campaign" at the U Green Awards 2017. The campaign, held in partnership with Green Power since its inception in 2004, was recognised for its positive impact and environmental contribution.
Shell Nature Watch – Butterfly Explorer employs community promotion, school education and ecological surveys to increase public awareness of and concern about local butterflies. This year, numerous local art groups and schools took part in the “Butterfly x Street Art” exhibition across the city, creating a multitude of colourful butterfly images in wall paintings, staircase paintings, urban knitting and art installations to transform neighbourhoods in Wan Chai and Causeway Bay into “butterfly gardens”. The award-winning programme was commended by green organisations and professional judges for its effectiveness in conveying messages about butterfly conservation to the community through art.
“Shell Hong Kong is committed to social responsibility and nurturing an environmentally friendly corporate culture, and we couldn’t be happier to receive this honour,” said Ms Frandy Chu, General Manager of External Relations for Shell Hong Kong. “We are grateful to our programme partner, Green Power, for joining hands with us once again to incorporate the beauty of butterflies, conservation and art in the city, and for helping everyone integrating environmental protection into their everyday habits and living greener lives. It was particularly rewarding to see so many people joining our ‘Butterfly FIESTA’ on mid-October, exploring the neighbourhoods of Wan Chai and Causeway Bay and discovering all the wonderful butterfly art created by the local community.
“Moving forward, we will continue to bring the colourful world of butterflies to the public through a wide range of activities,” Ms Chu continued. “In the meantime, we will start promoting STEM education in schools, combining care for butterflies and the environment with science, technology, engineering, and mathematics to help students explore our local ecology and get inspired by environmental conservation for our sustainable future."
Organised by U Magazine to help combat climate change, the U Green Awards celebrate excellence in sustainable development and environmental protection among local businesses, whilst encouraging people to make small differences in their daily habits to offset human and environmental threats posed by climate change.
External Relations- General Manager
Tel: 2506 7127