Shell Advance Motorcycle Engine Oils
The road can be an unpredictable place and you need to be protected against every challenge that comes your way. Shell Advance is formulated to give your bike’s engine complete protection, giving you the courage to outride anything.
Shell Advance Products
Shell Advance Motorcycle Engine Oil
Shell Advance motorcycle oils are formulated to cool, clean and protect your motorcycle, improving engine life.
Expert High Performance Fully Synthetic
Shell Advance 4T Ultra 10W-40 Hong Kong and Macau Limited Edition
Designed for start–stop urban traffic
Shell Advance Outride Anything
Read the transcript
Read the transcript
Title: Shell Advance – Outride Anything
Duration: 1.00 minute
Description:
Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.
Shell Advance. Outride Anything.
Shell Advance – brand film transcript
[Background music plays]
Thoughtful, peaceful and positive music plays
[Animated sequence]
The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the
Road is slight blocked by some of the vegetation
[Male Vo]
There it is, life.
[Animated sequence]
We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.
[Male Vo]
It comes in many forms, many shapes.
[Animated sequence]
From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.
[Male Vo]
Some believe life is straightforward, complicated.
[Animated sequence]
Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.
[Male Vo]
Sometimes, impossible.
[Animated sequence]
Sudden deceptive turns, a road underneath another highway that has
potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:
in this case a herd of sheep on the side of the road.
[Male Vo]
Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.
[Animated sequence]
Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards
[Male Vo]
There are those who wouldn’t have it any other way.
[Animated sequence]
Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge
[Male Vo]
Because they love to. Because they have to.
[Animated sequence]
Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.
[Male Vo]
Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.
[Text displays]
HSSE Disclaimer: Professional rider on a closed course. Do not attempt.
[Animated sequence]
Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.
[Male Vo]
But never, ever a U-turn.
[Background music plays]
The music reaches a high.
[Animated sequence]
We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.
[Male Vo]
For life to them, is made for one thing only.
[Animated sequence]
Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.
[Male Vo]
Going forward.
[Animated sequence]
Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.
[Male Vo]
With complete protection from Shell Advance
[Text Displays]
Reduces Wear
[Text Displays]
Protects Horsepower
[Text Displays]
Saves Fuel
[Text Displays]
Cleaner Pistons
[Text Displays]
Extreme Temperature Protection
[Text Displays]
Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).
[Animated sequence]
Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon
[Male Vo]
Take on all that lies ahead.
[Animated sequence]
While the rider is riding off in the horizon, the screen slowly fades to black.
[Male Vo]
Now what are you going to do?
[Text displays]
Outride Anything (on-screen copy)
[Text displays]
Shell Advance (on-screen copy)
Get Complete Protection For Your Motorcycle
Power
- More responsive
Retains horsepower at different speeds up to 20,000 km1
Protection
- Longer engine life
71% better high-temperature protection6
- Engine armour
PurePlus Technology creates a 99.5% pure7 base oil, designed to unlock the true power within your engine.
Performance
- Longer oil life
Over 46% better oxidation stability2 for longer oil life and performance.
- Longer engine life
Over 90% cleaner engine3 for longer lasting performance.
Efficiency
- Lower fuel costs
Ride an extra 5 km per litre of fuel4
- 5× lower oil consumption
Top up less5
1 Based on the power at wheels test performed on a chassis dynamometer at the start (0km) and end (20,000km) of field trial for three brand new motorcycles filled with Shell Advance Ultra 10W-40 oil.
2 Compared to competitor oil, based on industry standard Pressure Differential Scanning Calorimetry test (ASTM D6186).
3 Compared to a mineral oil, based on the industry standard Panel Coker Test (FTM 791 Method 3462).
4 Shell Advance Ultra versus a premium mineral oil, recorded during a 12,000-km field trial in Bangkok.
5 Noack evaporation test (ASTM D5800).
6 Compared to a competitor oil, based on merit rating data generated on modified hot tube test correlating to API Seq IIIG Test. Oil at 160°C is flowed through heated glass tubes at varied temperatures for 20 hours.
7 Based on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical Group II and III base oils.
Recommended by leading Manufacturers
Shell’s Technical Partnership with Ducati Corse
Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces to contest the MotoGP World Championship. The partnership is one of the most successful in premier motorcycle racing, with over 150 race wins in total, and seven Riders’ World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on bespoke race formulations of Shell Advance motorcycle oil.
This iconic partnership has since gone on to become one of the most enduring and recognised in the world of premier motorcycle racing.
The technical partnership between the two iconic brands has been a major success both on and off the track, enabling the continued development of Shell Advance motorcycle oil and Shell V-Power performance fuel in the most demanding settings for the benefit of bikers around the world. Also, Ducati not only uses Shell products on the track, but also chooses Shell Advance Ultra motorcycle oil as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.
The transfer of knowledge gained from the track to Shell product’s for the road is central to the Technical partnership with Ducati, MotoGP provides the most extreme test bed for Shell’s products.
