The road can be an unpredictable place and you need to be protected against every challenge that comes your way. Shell Advance is formulated to give your bike’s engine complete protection, giving you the courage to outride anything.
Shell Advance motorcycle oils are formulated to cool, clean and protect your motorcycle, improving engine life.
Shell advance outride anything
Duration: 1.00 minute
Description:
Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.
Shell Advance. Outride Anything.
Shell Advance – brand film transcript
[Background music plays]
Thoughtful, peaceful and positive music plays
[Animated sequence]
The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the
Road is slight blocked by some of the vegetation
[Male Vo]
There it is, life.
[Animated sequence]
We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.
[Male Vo]
It comes in many forms, many shapes.
[Animated sequence]
From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.
[Male Vo]
Some believe life is straightforward, complicated.
[Animated sequence]
Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.
[Male Vo]
Sometimes, impossible.
[Animated sequence]
Sudden deceptive turns, a road underneath another highway that has
potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:
in this case a herd of sheep on the side of the road.
[Male Vo]
Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.
[Animated sequence]
Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards
[Male Vo]
There are those who wouldn’t have it any other way.
[Animated sequence]
Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge
[Male Vo]
Because they love to. Because they have to.
[Animated sequence]
Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.
[Male Vo]
Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.
[Text displays]
HSSE Disclaimer: Professional rider on a closed course. Do not attempt.
[Animated sequence]
Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.
[Male Vo]
But never, ever a U-turn.
[Background music plays]
The music reaches a high.
[Animated sequence]
We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.
[Male Vo]
For life to them, is made for one thing only.
[Animated sequence]
Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.
[Male Vo]
Going forward.
[Animated sequence]
Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.
[Male Vo]
With complete protection from Shell Advance
[Text Displays]
Reduces Wear
[Text Displays]
Protects Horsepower
[Text Displays]
Saves Fuel
[Text Displays]
Cleaner Pistons
[Text Displays]
Extreme Temperature Protection
[Text Displays]
Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).
[Animated sequence]
Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon
[Male Vo]
Take on all that lies ahead.
[Animated sequence]
While the rider is riding off in the horizon, the screen slowly fades to black.
[Male Vo]
Now what are you going to do?
[Text displays]
Outride Anything (on-screen copy)
[Text displays]
Shell Advance (on-screen copy)
Riding on a hot day can be a challenge. With Shell Advance you can be confident that you can outride the heat, because Shell Advance has been formulated to perform 25% better at high temperatures than a leading competitor.
When you’re on the road you want your bike to perform at an optimum level. Our field trials have demonstrated that with Shell Advance in your engine, there is no power loss throughout your journey.
When you’re on a ride you want to be able to go further for longer. Shell Advance Ultra improves fuel economy by 5kmpl over a mineral oil, giving you the confidence to always go the extra mile.
The cleaner your bike’s engine, the better its performance. Shell Advance cleans pistons 33% better than a leading competitor, so you can be confident wherever your next journey takes you.
Wear and tear can be critical to your bike’s performance. With Shell Advance, your bike will be protected against engine wear 36% better than API limits. So you can focus on the road and outride anything.
Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces to contest the MotoGP World Championship. The partnership is one of the most successful in premier motorcycle racing, with over 150 race wins in total, and seven Riders’ World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on bespoke race formulations of Shell Advance motorcycle oil.
This iconic partnership has since gone on to become one of the most enduring and recognised in the world of premier motorcycle racing.
The technical partnership between the two iconic brands has been a major success both on and off the track, enabling the continued development of Shell Advance motorcycle oil and Shell V-Power performance fuel in the most demanding settings for the benefit of bikers around the world. Also, Ducati not only uses Shell products on the track, but also chooses Shell Advance Ultra motorcycle oil as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.
The transfer of knowledge gained from the track to Shell product’s for the road is central to the Technical partnership with Ducati, MotoGP provides the most extreme test bed for Shell’s products.
Shell has been chosen by BMW AG as its only recommended global supplier for factory-fill and aftermarket engine oils for BMW Motorrad. From the start of 2015, Shell will produce and supply BMW’s branded engine oils available to customers at BMW Group’s network of more than 3,500 dealers, in more than 140 countries. These products will meet the latest BMW engine specifications and are underpinned by Shell’s PurePlus Technology.
Shell Advance is the proud title-sponsor of the Shell Advance Asia Talent Cup-an exciting new competition which will act as a feeder series to promote the best young talents from world of motorcycle racing. The project started in 2014 and aims to give riders from the Asian and Australian regions a formal path into competitive road racing. The top tier Shell Advance Ultra with PurePlus Technology, lubricates and protects the Honda NSF250R Moto3 bikes, which are the official racing machines in the Shall Advance Asia Talent Cup.
Shell Lubricants has always been committed to providing better and excellent products and services. Check out more about our past activities and more about the first-hand experience of Shell Lubricants users.
Shell's technical partnership with Scuderia Ferrari, race and rider profiles for the Shell Advance Asia Talent Cup and follow the Ducati team
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