Redefining clean
New triple action formula protects your engine like never before
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Key features & benefits
How it works
Testing & Performance
What the experts say
Businesses have had to adapt quickly — and are still adapting — to increasing costs, shifting supply chains and new ways of working. On top of these changes, technologies continue to advance, engine maintenance becomes crucial and fuel choice becomes increasingly important.
Shell’s new and innovative diesel formulation Shell FuelSave Diesel, which is the result of extensive development and testing, has been designed to help address a number of key challenges that operators face. Prioritising engine cleanliness for efficient and effective operation, our new deeper cleaning formula takes our fuel technology to the next level.
Key features and benefits
Triple-Action Formula
New Shell FuelSave Diesel tackles three types of deposits. It targets and removes fuel Injector Nozzle Deposits (INDs) and Internal Diesel Injector Deposits (IDIDs). It is also designed to help protect Exhaust Gas Recirculation (EGR) systems from deposit build-up.1
Value for Money
Designed to promote more efficient combustion, new Shell FuelSave Diesel has been proven by experts to help save up to 3.75% of fuel.2 This means lower operating costs, so you can do more with less.
Power Recovery
New Shell FuelSave Diesel cleans more thoroughly than ever before to achieve 83% power recovery3 and help you get more out of your vehicle.
Maintenance Cost Control
By helping to protect fuel injectors and EGR systems from deposit build-up, our new formulation helps to reduce the need for costly replacement of critical engine parts.
Improved engine reliability
Our unique formulation helps to restore the condition of fuel injectors, thereby helping to lower the risk of malfunction of the injection system.4 It also promotes reliable engine performance by helping to keep the EGR system clean.
Corrosion Protection
Formulated with corrosion inhibitor, New Shell FuelSave Diesel helps prevent corrosion of key fuel system parts to protect your investment in equipment.5
Injector Nozzle Deposits
At the heart of your engine lies the fuel injection system, reliant on injectors that work hard to produce an effective fuel spray in a very high temperature and high pressure environment.
Over time, deposits can build up in and around the nozzle holes of fuel injectors, impairing fuel spray and leading to inefficient combustion, power loss and increased fuel consumption.
The advanced, deeper cleaning technology in new Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean. Through this powerful action, the formulation helps to improve fuel economy and recover power, so you can get the most out of your vehicle investment.
IDIDS
Difficulty starting in cold conditions? Experiencing rough idling or increased engine noise and vibration?
All of these can be symptoms of hidden Internal Diesel Injector Deposits (IDIDs) which, if left unchecked, can have a serious impact on the performance of the fuel injection system and therefore, on engine reliability and driveability.
Selecting a fuel like new Shell FuelSave Diesel that is designed to target and remove IDIDs, supports healthy engine performance and helps to avoid unplanned and recurring downtime.
EGR Deposits
The Exhaust gas recirculation (EGR) deposits system is used by most engine manufacturers to help control nitrogen oxide (NOx) emissions. When exhaust gas passes through the EGR system, it can cause deposit formation that impacts performance.
The knock-on effects of these EGR deposits can be disastrous, with valves potentially sticking and coolers becoming blocked, risking:
• Reduced vehicle reliability
• Unplanned downtime
• Increased maintenance costs
New Shell FuelSave Diesel therefore contains a combustion improver to help keep the EGR system clean.
The importance of a clean engine (EGR)
Read the transcript
Read the transcript
Title: The importance of a clean engine
Subtitle: Leading Fuel Innovation
Duration: 3:13 minutes
Description:
Explaining the benefits of EGR of Shell FuelSave Diesel
[In vision]
Shell Logo appears on the screen. The logo fades.
[Text Display]
The importance of a clean engine
Leading Fuel innovation
[Voice over]
The current dynamic market environment is putting the performance of businesses and their assets to the test.
[In vision]
An industrial estate has split into two parts on a sunny day. Outside the first part is a row of parked freight lorries.
[Voice over]
Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.
[In vision]
Parked freight lorries.
[Voice over]
Driven by the need to improve operating performance and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.
Fuel choice is paramount to protecting the complex components in modern diesel engines.
[In vision]
Focus on one lorry as it fades out leaving a 3D modern engine connected to the EGR system suspended in midair.
Zoom in to reveal a section of the EGR system in midair as it’s operating.
[Voice over]
Connected to this engine is a critical element: the Exhaust Gas Recirculation - or EGR – System. Most modern diesel engines use EGR to help control NOx emissions.
[In vision]
The EGR system breaks apart – in a slow motion explosion – into an array of its constituent parts: valve, cooler, cooler pipes.
[Voice over]
Over time, deposits can build up on the EGR valve and the EGR cooler.
[In vision]
The valve and the cooler become spoiled with dirty or sludgy deposits – a mixture of soot (like ‘bricks’) and unburnt hydrocarbons (like ‘glue’) that sticks to EGR surfaces and is hard to remove.
[Voice over]
These EGR DEPOSITS…are hidden enemies more common and serious than they may seem.
EGR systems become fouled with dirty, sludgy deposits which can restrict the movement of the EGR VALVE and the flow of the gases through the EGR cooler as well as reducing the cooling efficiency of the system.
[In vision]
Show close up of EGR valve and cooler, which become fouled with dirty, sludgy deposits.
[Voice over]
And this can have a significant, often unexpected impact on the performance of the engine…
[In vision]
The whole engine showing how the EGR system is connected to it.
[Voice over]
and, in turn, your vehicle. Because deposits can build up inside the EGR system and might not be recognized easily in standard inspection, it’s important to know and understand the common symptoms associated with them.
[In vision]
Shot of freight lorry driving in the middle lane of a motorway.
[Voice over]
Some can be sudden and unexpected, such as a blocked EGR valve triggering the engine warning light, or a loss of power if the EGR valve sticks open.
Others can show up gradually, such as worsening NOx emissions.
[In vision]
A flashing RED warning light appears on the screen.
[Voice over]
If not addressed, EGR deposits can cause a number of fleet and business-related challenges, disrupting your operations and incurring unnecessary costs.
[In vision]
The lorry stops moving.
[Voice over]
Impacts on your business from EGR deposits can include:
Unplanned downtime and maintenance costs.
EGR system replacement.
Reduced vehicle reliability.
Worsening emissions from non-optimal performance of the EGR system.
And, in the worst cases, engine failure and vehicle breakdown.
[In vision]
The anatomy of a EGR system with low levels of deposits suspended in midair as it's operating.
[Voice over]
So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?
[In vision]
The restricted movement of the soiled EGR valve changes to a freely moving one.
[Voice over]
Choose Shell FuelSave Diesel with its new, triple action formula.
Shell FuelSave Diesel now contains a brand new unique formula that helps to protect the EGR emission control system from the build up of deposits.
[In vision]
EGR system faded out.
[Voice over]
With the protecting action of our new fuel, it could help you to benefit from:
Reliable engine performance.
Less unplanned and recurring downtime.
Reduced maintenance costs.
[In vision]
The lorry moves again and driving in the middle lane of a motorway.
[Voice over]
So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.
[In vision]
Fade out to Shell logo
Disclaimer for EGR film: For illustrative purposes only. New Shell FuelSave Diesel helps to protect your EGR system from deposit build-up. Compared to regular diesel without performance additives and with the same level of biocomponent. Applicable to HD vehicles that are equipped with a high pressure EGR systems. Based on Shell proprietary test methods in a range of LD and HD engines / vehicles. Actual savings may vary according to vehicle, driving conditions and driving style.
The importance of a clean engine (IDID)
Read the transcript
Read the transcript
Title: The importance of a clean engine
Subtitle: Leading Fuel Innovation
Duration: 3:48 minutes
Description:
Explaining the benefits of IDID of Shell FuelSave Diesel
[In vision]
Shell Logo appears on the screen. The logo fades.
[Text Display]
The importance of a clean engine
Leading Fuel Innovation
[Voice over]
The current dynamic market environment is putting the performance of businesses and their assets to the test.
[In vision]
Show an industrial estate with three different businesses on a sunny day. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible.
[Voice over]
Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.
[In vision]
Show the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.
The vehicle fades out leaving a 3D modern engine suspended in midair.
[Voice over]
Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.
[In vision]
Zoom in to reveal a section of the whole combustion system in midair as it’s operating.
[Voice over]
Fuel choice is paramount to protecting the complex components in modern diesel engines.
[In vision]
We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed.
[Voice over]
At the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.
[In vision]
It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer.
[Voice over]
Over time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.
[In vision]
The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.
[Voice over]
These deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.
IDIDs can be sticky, waxy, or lacquer-like.
IDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel
[In vision]
Show anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.
[Voice over]
And this can have a significant, often unexpected impact on the performance of the injection system, the engine…
[In vision]
Show the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring.
[Voice over]
and, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.
[In vision]
Show the dump truck in the quarry. It is stationary at first and then move up incline in the quarry.
[Voice over]
Some can be sudden and unexpected, such as difficulty starting the cold engine…
[In vision]
As the vehicle begins moving upwards, the engine gets louder.
[Voice over]
Others can show up gradually, such as rough idling, increased engine noise and vibration.
If not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs.
[In vision]
A flashing RED warning light appears on the screen.
Reveal a clear blue sky
[Voice over]
Impacts on your business from IDIDs can include:
Unplanned downtime and maintenance costs.
Injector replacement or refurbishment.
Reduced vehicle reliability.
Worsening emissions from impaired combustion.
And, in the worst cases, engine failure and vehicle breakdown.
[In vision]
Show the anatomy of a FUEL INJECTOR system suspended in midair as it's operating.
[Voice over]
So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?
[In vision]
The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.
[Voice over]
Choose Shell FuelSave Diesel with its new, dual-action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.
New Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.
[Voice over]
With the deeper cleaning action of our new fuel, you could benefit from:
Better fuel economy.
Smooth engine start and reliable vehicle performance.
Protection against injector sticking or malfunction.
And less engine noise and vibration.
[In vision]
A full dump truck sets off, taking the last of the large pile of rubble.
[Voice over]
So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.
[In vision]
Fade out to Shell logo.
Disclaimer for Injector Cleanliness film(IDID): For illustrative purposes only. New Shell FuelSave Diesel helps to clean and protect key fuel system components such as fuel injectors from the build-up of performance robbing deposits and hidden internal injector deposits. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on Shell proprietary test methods in a range of HD engines / vehicles (including on-road and off-road technology). Actual savings may vary according to vehicle, driving conditions and driving style.
The importance of a clean engine (General Benefits)
Read the transcript
Read the transcript
Title: The importance of a clean engine
Subtitle: Leading Fuel Innovation
Duration: 4:00 minutes
Description:
Explaining the overall benefits of Shell FuelSave Diesel: Injector cleanliness, Corrosion, Dehazing, Antifoam
[In vision]
Shell Logo appears on the screen. The logo fades.
[Text Display]
The importance of a clean engine
Leading Fuel innovation
[Voice over]
The current dynamic market environment is putting the performance of businesses and their assets to the test.
[In vision]
An industrial estate has split into two parts on a sunny day. Outside the first part is a row of parked freight lorries.
[Voice over]
Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.
[In vision]
Zoom in to the other section of the industrial estate before entering one of the buildings to see a row of parked dump trucks.
[Voice over]
Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best; therefore, fuel choice is key.
[In vision]
Focus on one truck as it fades out leaving a 3D modern engine suspended in midair.
[Voice over]
There are five essential areas where Shell FuelSave Diesel can help to meet your business challenges. These are: MORE TORQUE, BETTER FUEL ECONOMY, VEHICLE RELIABILITY, CORROSION PROTECTION and FASTER AND CLEANER REFUELLING.
Let’s consider the first 2 of these areas, by heading into the heart of the engine…
[In vision]
Zoom in to reveal a section of the whole combustion system in midair as it’s operating.
Focus on the fuel injector
We see a FUEL INJECTOR suspended in midair as it's operating at normal speed.
[Voice over]
Here we find a critical element: the FUEL INJECTOR, which operates at a level of pressure that was unheard of a few years ago.
[In vision]
Show close up of a nozzle as it becomes caked in dirt that partially blocks some of the holes.
[Voice over]
Over time, deposits can build up on the nozzles of fuel injectors, impairing fuel spray and leading to inefficient combustion.
[In vision]
Zoom out to show an uneven spray pattern.
Show a dump truck struggling to drive uphill in a quarry with a full load.
A flashing RED warning light appears on the screen.
[Voice over]
This in turn decreases fuel efficiency, and therefore increases fuel consumption and tailpipe CO2 emissions. It can also lead to increased black smoke and reduced vehicle power when you need it most.
[In vision]
Dump trucks parked in the building.
[Voice over]
Over time and across a fleet of vehicles, the impact on your business could be significant.
[In vision]
Show the fuel moving into and out of the fuel injector.
[Voice over]
The advanced, deep cleaning technology in Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean.
[In vision]
Freight lorries driving in the middle lane of a motorway in the Swiss Alps.
[Voice over]
Through this powerful action, Shell FuelSave Diesel helps to improve fuel economy and recover lost power, so you can get more out of your vehicle.
[In vision]
A Dump truck stranded half way up a hill in a quarry.
[Voice over]
The third key performance area is VEHICLE RELIABILITY.
[In vision]
Zoom in as the vehicle fades leaving the fuel tank suspended in midair. Part of it becomes translucent showing that the light- yellow fuel inside the tank is contaminated with particles of brown organic matter.
[Voice over]
When bio-components are used, the fuel can degrade and sludge can build up, leading to reduced vehicle reliability and higher operating costs.
[In vision]
The fuel in the tank changes to a slightly darker colour and the brown organic matter mostly disappears.
[Voice over]
Shell FuelSave Diesel helps to improve oxidation stability and keep fuel more stable in the presence of bio-components while its dehazing action enables good water separation and easier housekeeping.
[In vision]
The dump truck drives at full speed uphill with a full load.
[Voice over]
So, Shell FuelSave Diesel is designed for peace of mind, helping to ensure your vehicle’s performance, even in the most challenging environments.
[In vision]
Zoom in to the lorry on motorway. Vehicle fades except for the fuel tank (and the pipes feeding in and out of it), half of which becomes translucent as we zoom in to the tank, which is half full of regular diesel.
[Voice over]
The fourth key performance area is CORROSION PROTECTION.
[In vision]
Corrosion appears inside parts of the tank and pipes.
[Voice over]
In the presence of water and oxygen, rust can form on metal parts.
[In vision]
Show a new and empty tank that has a matte surface with no erosion. As the tank fills up with SFSD, a thin translucent/shiny layer appears on the surface.
[Voice over]
To help prevent this, Shell FuelSave Diesel is formulated for corrosion protection, by forming a protective layer on metal surfaces. This contributes to reduced maintenance and reduced risk of breakdown.
[In vision]
A lorry is now in a filling station.
[Voice over]
The fifth key performance area is FASTER AND CLEANER REFUELLING.
[In vision]
Two fuel pump counters – one branded as Shell FuelSave Diesel, the other as regular diesel – next to each other.
[Voice over]
Shell FuelSave Diesel’s anti-foam agent reduces refuelling time and the risk of spillage,
[In vision]
Translucent view of the tank and zoom in showing the regular light yellow fuel falling into the tank from above. It’s foaming a lot.
[Voice over]
Helping you to minimise the time at the pump when your vehicle is not on the road, delivering its cargo.
[In vision]
The two fuel pump counters are moving at the normal pace until the unbranded one (regular fuel) suddenly stops at 360 litres, while the Shell FuelSave Diesel goes up to 400 litres
A full dump truck sets off, taking the last of the large pile of rubble.
[Voice over]
So all in all, you could benefit from:
Lower fuel and operating costs
Better vehicle reliability
[In vision]
A lorry is moving on motorway.
[Voice over]
And reduced down and idle time,
to help boost your business.
[In vision]
Fade out to Shell logo
Disclaimer for Overall Benefits film: For illustrative purposes only. Benefits have been measured using Shell proprietary test methods in a range of HD engines / vehicles (including on-road and off-road technology) and in laboratory tests. Compared to regular diesel without performance additives and with the same level of biocomponent. Actual savings may vary according to vehicle, driving conditions and driving style.
NEW SHELL FUELSAVE DIESEL
Formulated with active ingredients
New Shell FuelSave Diesel combines five active ingredients:
• A deposit control additive to clean away injector nozzle deposits and internal diesel injector deposits (IDIDs) for a more efficient engine.
• A combustion improver for exhaust gas recirculation (EGR) deposit control, enabling reliable engine performance.
• A corrosion inhibitor to protect against fuel system corrosion, helping to reduce maintenance needs and the risk of breakdowns.
• An anti-foam agent to help suppress diesel foaming for easier refuelling and reduced risk of spillage.
• A dehazer for good water separation and easier housekeeping, to help reduce risk of filter plugging and microbial growth during fuel storage.
Related content
Disclaimers
Where terms are reference or statements made, disclaimers accompanying such terms/statements will be used initially and not referenced throughout this document. The disclaimers will however apply to every time such terms/statements are used.
1 Helps to clean and protect key fuel system components such as fuel injectors from the build-up of performance robbing deposits and hidden internal injector deposits. Helps to protect the EGR system from the build up of deposits. EGR benefits applicable to all heavy-duty vehicles/engines of all ages that are equipped with a high pressure EGR system.
2 Helps to clean and protect key fuel system components such as fuel injectors from the build-up of performance robbing deposits and hidden internal injector deposits. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on Shell proprietary test methods in a range of HD engines/ vehicles (including on-road and off-road technology). Compared to regular diesel, showing up to a 3.75% fuel economy benefit under equivalent steady state conditions at the end of test. Actual savings may vary according to vehicle, driving conditions and driving style.
3 Helps to clean and protect key fuel system components such as fuel injectors from the build-up of performance robbing deposits. Based on a Shell proprietary test method in a HD vehicle. Actual savings may vary according to vehicle, driving conditions and driving style.
4 Helps to clean and protect key fuel system components such as fuel injectors from the build-up of performance robbing deposits and hidden internal injector deposits. Compared to regular diesel without performance additives and with the same level of biocomponent. Based on Shell proprietary test methods in a range of LD and HD engines. Actual savings may vary according to vehicle, driving conditions and driving style.
5 Compared to regular diesel without performance additives and with the same level of biocomponent.