Overall benefits of upgrading to the new Shell Helix Ultra API SQ products
Powered by PUREPLUS Technology, Shell Helix Ultra is 99.5% pure,1 so nothing gets in the way of keeping your engine strong2
100% of maintains horsepower³
3.4% faster responsiveness³
1.8% more power³
31% improved power retention⁴
4% better fuel economy⁵
1 Based on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical Group II and III base oils
2 According to the field trial results run by an independent third party from 2021 to 2023
3 Based on powertrain test results run by an independent 3rd party. Shell Helix Ultra ECT 0W-30 compared with 10W-40
4 Based on powertrain test results run by an independent 3rd party in 2024 using Shell Helix Ultra ECT 0W-30 compared with market sold API SP engine oil
5 Based on API Sequence VIE engine test result compared with the industry reference oil using Shell Helix Ultra ECT C6 0W-20
Read the transcript
Read the transcript
Title: Shell Helix Ultra Supreme API SQ Motor Oil Breaks Performance Limits (Full Version)
0:01
EN: Peak engine performance drives increasing demands for engine oil to keep up with advances in engine technology.
0:08
EN: To meet these challenges, Shell Helix Ultra pushes performance boundaries with API SQ new products to deliver ultimate power needed by today's high performance engines.
0:22
EN: Shell Helix Ultra unlocks true power by significantly reducing engine damage, offering up to 12.5 times stronger shield against LSPI, giving off powerful performance even with aged oil.
0:34
EN: Ensure 100% power retention with Shell Helix Ultra API SQ products, providing up to 52% better wear protection than API SP.
0:44
EN: Upgraded to API SQ, Shell Helix Ultra enables full power for longer, improving high temperature resistance by up to 72% compared with API SP.
1:05
CH: Shell Helix Ultra API SQ products deliver ultimate engine power that is as strong as new, with up to 29% better cleanliness than API SP.
1:16
EN: By exceeding key performance requirements at the API SQ standards, Shell Helix Ultra raises the bar further and unleashing more power within your engine for longer, taking your drive to the next level.
1:37
EN: Unleash the power within your engine.
