Title: Shell Advance – Outride Anything
Duration: 1.00 minute
Description:
Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.
Shell Advance. Outride Anything.
Shell Advance – brand film transcript
[Background music plays]
Thoughtful, peaceful and positive music plays
[Animated sequence]
The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the
Road is slight blocked by some of the vegetation
[Male Vo]
There it is, life.
[Animated sequence]
We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.
[Male Vo]
It comes in many forms, many shapes.
[Animated sequence]
From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.
[Male Vo]
Some believe life is straightforward, complicated.
[Animated sequence]
Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.
[Male Vo]
Sometimes, impossible.
[Animated sequence]
Sudden deceptive turns, a road underneath another highway that has
potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:
in this case a herd of sheep on the side of the road.
[Male Vo]
Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.
[Animated sequence]
Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards
[Male Vo]
There are those who wouldn’t have it any other way.
[Animated sequence]
Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge
[Male Vo]
Because they love to. Because they have to.
[Animated sequence]
Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.
[Male Vo]
Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.
[Text displays]
HSSE Disclaimer: Professional rider on a closed course. Do not attempt.
[Animated sequence]
Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.
[Male Vo]
But never, ever a U-turn.
[Background music plays]
The music reaches a high.
[Animated sequence]
We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.
[Male Vo]
For life to them, is made for one thing only.
[Animated sequence]
Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.
[Male Vo]
Going forward.
[Animated sequence]
Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.
[Male Vo]
With complete protection from Shell Advance
[Text Displays]
Reduces Wear
[Text Displays]
Protects Horsepower
[Text Displays]
Saves Fuel
[Text Displays]
Cleaner Pistons
[Text Displays]
Extreme Temperature Protection
[Text Displays]
Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).
[Animated sequence]
Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon
[Male Vo]
Take on all that lies ahead.
[Animated sequence]
While the rider is riding off in the horizon, the screen slowly fades to black.
[Male Vo]
Now what are you going to do?
[Text displays]
Outride Anything (on-screen copy)
[Text displays]
Shell Advance (on-screen copy)
